Beat your best 

Honey Custom Coaching is a new branch of our company we're very excited about. We offer professional cycling, running and triathlon coaching services that result in performance improvement for all athletes. Whether you're wanting to improve your performance or simply be your best, there is no level of athlete we won't work with. 

Our coaches are internationally qualified, with extensive experience in their respective fields. We can help you improve your performance or we can teach you everything from scratch if you're just starting out. 

Get in touch with us today to find out more about our personalised coaching programmes that'll help you beat your best. 

Meet our coaches

Cherise  Josh Georgie Ben
Cherise's extensive experience in both the racing and "fun-rider" scene both on road, and off-road makes her the perfect coach for you. Having won many national titles, raced professionally on the road in Europe, and won multiple single and multi-day events separates her from the rest of the bunch. More importantly, being a business owner, wife, mother, and athlete, she understands the value and importance of balance. Meet Josh, our always-laughing, triathlon fanatic. Currently based in Dubai, Josh was born in England, having raced in both countries extensively. Josh has also raced triathlon professionally in Europe. His qualifications include UESCA Triathlon Coach, Level 2 British Cycling Coach, England Athletics Coach, as well as BTN Academy Nutrition Fundamentals qualifications. Whether you’re a triathlon newbie or want to take your racing seriously, Josh is your coach. Georgie's our very own, always smiling, running queen. What sets her apart from the rest is her competitive sports experience, ranging from international hockey to elite XTERRA athlete. She's passionate about all sport  and by trade, works in the food science industry. Her impressive 21km PB - 1:17:24 shows that she understands commitment. Whether you're wanting to run your first 5km or beat your best 21km/42km time, Georgie's the perfect coach for you. Ben's love for sport and triathlon started in his hometown Knysna. His interest in helping athletes achieve their best results is fueled by his passion for numbers and statistics. Having coached multiple triathletes, Ben has helped athletes from finishing their first races to winning world titles in their age groups. He's also competed himself on both national and international levels, giving him a unique understanding of the work-life balance.


Start-up Fee: R750 Once-off Tier 1: R950/month Tier 2: R1450/month

- Honey Custom Apparel gift bundle

- Various items from brand partners

- Introduction call

 - Initial Zoom call to discuss personal history + goals

- Personalised training plan done on Training Peaks

- Monthly call to discuss progress

- Monthly progress report

- All aspects of Tier 1

- Weekly call to discuss progress

- 24hr guaranteed message response

- Strength + Conditioning included in program

- 10% discount code for all Honey Custom Apparel products

Prices may vary for international coaching plans*